Expedition and Wilderness Medicine Staff Bio: Ceri Williams

Ceri Rhys Williams

Ceri’s passions are people and their behaviours. He believes that concentration on great behaviours is the way for all individuals and teams to reach their true potential.

Ceri has spent the past 20 years working as a sports and adventure coach, operating on rivers and in mountain ranges throughout the world. Part of this time was spent serving in the Armed Forces.

Ceri actually spent 22 years in the Royal Marine Commandos specialising in Physical and Adventurous Training. Alongside his service as a soldier he became a British Canoe Union (BCU) Level 5 Coach, earned the Mountain Leader Training Board (MLTB) Mountain Instructor Award (MIA), The Winter Mountain Leader Award (ML Winter). Throughout his commando service he spent numerous winters in northern Norway which played to his strengths. Here in the Arctic he gained considerable travel and survival experience. During his time with the Royal Marines, Ceri also played representative rugby and squash and was a member of the Great Britain Dragon Boating Team, paddling in two World Championships.

Ceri works now as a professional outdoor coach, a personal and team performance coach and an expedition leader. Together with his outdoor qualifications he is a certified practitioner in Neuro Linguistic Programming and is a master practitioner in Hypnotherapy and never ceases to be exited by the power of language in all forms of coaching.

Since leaving the Royal Marines, Ceri has focused on transferring the skills and lessons learnt from operating in high performing teams to the worlds of corporate business and of individual personal development. He has coached at the highest level in organisations such as Diageo, Unilever, Red Bull and Reuters. His personal dynamism, creativity, thoughtfulness and charm combined with his great leadership skills continue to win him plaudits and motivate teams and individuals both in business and the outdoors.

Ceri’s expedition and corporate work conspire to take him away from home a great deal; in the past 12 months Ceri has successful led charity trekking adventures to Mount Kilimanjaro, Mount Kenya, Mount Kinabalo crossed the Continental Divide in Costa Rica, trekked across the Great Wall of China and spent several weeks Charity Dog Sledding in Norway. He remains above all however, a dedicated family man. He has been married to Geraldine for 27 years and together they have two fantastic daughters – Sarah and Katie.

Ceri lives in Devon where he continues to train on a daily basis by swimming, mountain biking and wherever and whenever possible by whitewater kayaking, which remains his first love in the outdoors. Ceri is due to Dog Sled the last degree to the North Pole in April 2009.

Expedition and Wilderness Medicine training team.


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